Saturday, July 9, 2011




After telling most people that Film Biz Recycling's mission of diverting media production waste from landfills, the most common reply is, "Wow, I never thought about all the stuff left over. " I say, "That's okay, most people that work on a film don't think about it either." But that is changing and we see it everyday.

You are not supposed to be aware of set decoration and design, good art direction is subtle, real and natural. The aesthetic design of the film is imperative to the subconscious belief that the milieu has always existed and this is really happening.

Well, that is accomplished every day, and in it's wake, tons of carpeting, decor, paint, furniture, live plants, plates, wall paper, curtain rods (sigh) the list is endless. Just look around you where ever you are sitting right now. Look at the floor, the walls ceiling, furniture, appliances...if you had to get rid of it in 10 hours and have it spic and span, what would you do? Call a dumpster to haul it away? Well, that has been the answer to many an art department. Some crew don't care, most go home shaking their heads thinking about the shame of it all.


Enter Film Biz Recycling - a not for profit dedicated helping an industry clean its own plate.

We're film-friendly, teamster savvy, PA-liking, ex-art department crusaders and we want you to drop off all your production's unwanted materials and we'll take of it. 60% goes to charity and the creme de la creme is rented and sold in our Prop Shop to fund the mission. Note that now nine people have jobs and health insurance because of creative reuse and the will of the industry's boots on the ground.


No one really knows how many tons and how much money - that said...

  • a TV show can budget $30,000 an episode x 13 episodes x 4 seasons is $1,560,000 dollars
  • NYC is host to about 15 shows - that's just over $23 million - just in TV show decor
  • NYC usually has about 300 films a year x $60,000 in set decorating budgets= $18 million
  • Approximately 4,000 commercials and videos are shot in NYC have been estimated with an average of $12,000 in set decoration budgets, that's $48 million dollars in purchases.
  • it's not unheard of for a film to spend a million dollars on lumber and trash it all. SALT and Meet Joe Black among them
  • one dumpster holds about 2.25 tons of lumber - a general amount of dumpsters needed after a movie is about 15-35 dumpsters
  • there is no standard for disposing props and set decoration from the top - it's usually decided upon by whatever crew member is in charge.
  • Film Biz Recycling, as a start-up not for profit has diverted 180 tons since 2oo8
  • productions might have had set sales and toss the rest in the "good ol' days".
  • no one is watching

Wednesday, April 21, 2010

Film Biz and Long Island City Biz.

“Treating sustainability as a goal today, early [adopters] will develop competencies that rivals will be hard pressed to match.” The Harvard Business Review (09/09)

Egregiously wasteful and occasionally toxic practices is the ugly underbelly to New York City’s economically imperative and exciting film industry. Filmmaking does not have to be an environmentally and socially irresponsible disaster and, like all industries (the film biz is hardly alone), a commitment has to be made to address climate change, seek alternatives, reward innovation and ultimately, save money by closing the industrial loop, creating green jobs, reducing waste and ultimately, achieving a carbon-neutral operation.

Founded in May 2008, Film Biz Recycling (FBR) is a niche-market hybrid not-for-profit organization dedicated to helping the entertainment industry address the triple bottom line: profit, people and planet. Its founder, Eva Radke, a 15-year veteran of TV commercials and film, spent countless hours looking for a safe home for items purchased and used for shoots. Items such as carpeting, lumber, paint, furniture, pillows, wardrobe, fabric, subflooring, lighting, partial rolls of tape, rugs, fake flowers, plexi-glass, set paper, vases, dishes, sporting equipment, cribs, etc. sometimes went into a dumpsters if Craig’s List did not pan out, the crew did not want it or the donation centers were closed or had certain hours and requisites. There had to be a better way, but there wasn’t. The film business needed an organization that understood the language, timing, and specialized knowledge that only a seasoned insider can provide. Film Biz Recycling was born and on a mission.

Two years after it’s inception, over 122 tons of materials from over 164 productions have been diverted from landfills. Most of these materials have been laterally diverted to it’s partners in the reuse sector, most of which are in Long Island City and Astoria. Build it Green! a huge building supply reuse center in Astoria sees a lot of raw materials and large items from the productions. Other Long Island City reuse facilities have received, literally, tons of materials via Film Biz Recycling. These include the esteemed Materials for the Arts, Hour Children, Housing Works, Blissful Bedrooms and of course, Goodwill Industries and Salvation Army. Giving away unwanted items saves the production companies disposal costs, keeps them out of landfills and has an immediate public good by creating green jobs in reuse centers who sells them at a lower cost – saving everyone money. This is the triple bottom line we speak of, profit, people and planet.

The crème de la crème of the donations stay in-house for sale and rent to fund operations. Film Biz Recycling Props, located on 43-26 12th street 4 blocks from Silver Cup Studios in Long Island City, is New York’s only not-for-profit prop house and boutique, open to the public and to the trade. It’s a museum-like wonderland of beautiful objects d’art, oddities, furniture, art and everything in between donated by projects such as Sex and the City 2, Doubt, America’s Next Top Model, Salt, 30 Rock and slews of TV commercials in exchange for a tax deduction. Locals, set decorators, eco-interior designers, supermodels, tourists and LIC business owners shop here for home and business and can not believe: that everything came from a production, nobody wanted it, how inexpensive everything is, how gorgeous the shop is and in the past it all ended up in a dumpster.

Long Island City business owners who have discovered this “best kept secret” store have saved time and money shopping here. Next time you are walking down Vernon Boulevard, check out Ethereal, a lovely clothing boutique. The throw rug came from a Dell commercial, the “grass” from MTV’s Making of the Band and they are renting velvet ropes for a special event in May . They paid under a hundred dollars for a Spring makeover and renting the velvet ropes for 90% less than what it would cost to buy and they do not have to store anything they needed for just one day. That’s smart business and green business.

Film Biz Props is an incredible resource for small business owners looking for high-impact beauty with a low carbon impact. Reuse means new materials were not mined, produced, packaged or shipped and it’s easy on the bottom line and the eye! New businesses, particularly restaurants and boutiques can scoop up armfuls of décor on a shoestring budget. For example, when Slice, an organic pizza bistro, opened a second location in the Village, they wanted to stay true to their good and good for you mission by decorating with high-quality, beautiful items with as little environmental impact as possible. Miki Agrawal, founder and owner, has bought 100% of the flower vases, wine carafes, salad plates, bread baskets, and other accoutrement for a fraction of what she would pay retail. “I love the mission, I love the prices and I love the stuff!” Miki exclaims. “It’s right in line with our mission of healthy food and earth-friendly ways…and it all came from films, so customers like to talk about it.”


Reuse centers almost always have a mission that purchases support. Build it Green helps fund Solar One, Materials for the Arts gives free items to schools, and not-for-profits, Hour Children supports children of incarcerated parents, Housing Works gives a second chance to homeless AIDS patients. Support of Film Biz Recycling allows us to support these great organizations with saleable items, be a leader and voice for this industry while informing the crew and production companies of sustainable methods, and disseminating that information to the community.

On a larger scale, Film Biz Recycling seeks to connect the industry with other industries, communities and future-friendly organizations via collaboration, lateral thinking and volunteerism. Our materials can change lives. Our unique skills can move mountains so let’s be a shining light to the rest of the world! Every industry can replicate the impact Film Biz Recycling has had on New York City’s film world in their own realm, it just takes a little ingenuity, persistence and elbow grease. Nothing Long Island City can’t handle.

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Monday, April 19, 2010

Film Biz and Blissfull Bedrooms give disabled youths a room makeover!




Blissful Bedrooms does bedroom makeovers for kids with, sometimes profound, physical disabilities. This time around was Crystal who LOVES hello kitty! We gave them anything they wanted and always do! The pink fluffy pillow, the lamp and more....ALL FROM YOUR DONATIONS! They also told us Largent Studios was AMAZING with paint, lumber and trucking. YAY!

Art Department Rules!

Please take a moment to view pictures from Crystal’s makeover. You will see first hand what happens when a group of action-oriented individuals come together.

www.blissfulbedrooms.org/Crystal_Project/crystal_project.html


The next makeover is for a young, disabled man who loves the YANKEES!
Scenic artist looking to volunteer for a great cause.

Blissful Bedrooms is AWESOME!
Check them out! Keep donating your items to Film Biz Recycling! Little things change lives.

blissfulbedrooms.org

Friday, April 2, 2010

Green Lit at film festivals.....GO!

I saw this film at SXSW - everyone involved in filmmaking needs to see this. Everyone.



-------------------------------------------

In Los Angeles? Then GO!

What: "Greenlit" at the Going Green Film Festival
When: SATURDAY APRIL 3rd
Time: 10:30AM
Location: WGA Theater - 135 South Doheny Drive, Beverly Hills, CA 90211
Run time: 48 minutes.

Parking is available at the WGA garage for $5 or across the street an the open business lot for $3. There's also metered street parking.

You may purchase tickets here- http://goinggreenfilmfest.bside.com/2010/films/greenlit_mirandabailey_goinggreenfilmfest2010

To view the trailer visit: www.greenlit.org


--------------------------------------------
ABOUT THE FILM

Movie people are legendarily liberal and left leaning, particularly when it comes to the environment. Greenlit puts their commitment to the test as filmmaker Miranda Bailey (executive producer of The Squid and the Whale) follows the production of The River Why, starring Zach Gilford (Friday Night Lights) as it attempts to keep an environmentally friendly set thanks to the supervision of a "green" consultant. What starts off with great enthusiasm quickly devolves in this insightful and hilarious film.

OTHER UPCOMING SCREENINGS

April 10th - Ashland Independent Film Festival Ashland, OR http://www.ashlandfilm.org/

April 1-4th - Vail Film Festival, CO http://www.vailfilmfestival.org/

April 8-18th - Dallas International Film Festival, TX http://www.dallasfilm.org/

April 22-26th - Palm Beach International Film Festival, CA http://www.pbifilmfest.org/


FOLLOW "GREENLIT" ON FACEBOOK
Greenlit, THE MOVIE
Reel Green Media
Ambush Entertainment

FOLLOW "GREENLIT" ON TWITTER
Reel Green Media
Ambush Entertainment

Friday, August 21, 2009

Eco-Green Production Assistants - a story



Dedicating a person to environmental practices on set is a new concept and an exciting green job. However, there are kinks to work out and not without inherent problems. Read Crystal's experience on a commercial that shot last week.

Bottom line:
1)The Eco team needs to be empowered
2) there needs to be two on a job and not pulled away and paid more than the usual PA rate
3) crews and caterers need to be part of the solution
4) reading signs should not be considered work



Crystal's story and conclusions after a 4 day commercial shoot.

The logistics of what happened:

I was the sole green PA for a commercial for [removed] commercial that shot over four days. My trash bins came from a rental truck called Kitstrucks. They only had 8 bins and I needed a minimum of 10 for two refuse stations (5 per station).

The refuse stations consisted of five sorted categories including paper, metal, plastic, compost and landfill. Paper consisted of CLEAN paper so soiled paper plates were considered landfill. Metal involved cans, food pans and aluminum foil. Plastic at first included numbers 1-7, but then were changed to 1 and 2 only due to recycling rules according to the person who was picking up the refuse. Compost at first consisted of all food materials and compostable materials such as utensils and bowls, but was later changed to non-greasy food only, no meat and no cheese.

I was also in charge of the water stations. The idea was that we would have a few plastic bottles in the beginning so that people could write their names on them and reuse them or bring their own water bottles.


The attitude of the cast and crew:

When I put out the bins the first morning a lot of people, cast and crew alike, were excited to see that the production was trying to go green. By the second and third days the majority of people who seemed excited about the concept were the new talent who hadn’t seen it before. A lot of people stood by the bins and read what contents should go where. Sometimes I was able to stand beside the stations and monitor what was being thrown in. When something was thrown in the wrong receptacle and I corrected them many people dug it back out and put it in the right one, but some just shrugged their shoulders and walked off.

Most of the other PA’s were extremely helpful. This was very fortunate because I really felt like I needed to be in multiple places at once. The other PA’s were also more than willing to let me put my bins in their truck, as long as there were no bags of garbage. This posed a problem when I had more garbage than could fit in the bins.

Problems encountered:

Although the operator of the kitstruck was extremely helpful to me and my job, sometimes other departments would take a trash bin or two and I wouldn’t know where it went, so I would have to combine the contents of bins, which meant I had to resort more later.

The first shoot day after the first company move, all the refuse was left at the first location with the intention that it was going to be picked up later. Later I was told to go with another PA in a van to pick it up and halfway there we got a call instructing us not to pick up the trash because it was the directors van and he didn’t want it to smell. So all the refuse that was sorted that morning was left on the sidewalk.

After the catered lunch on the first shoot day the caterers dumped all their leftover food in one huge black plastic bag (I used clear compostable bags for the compost) and left it leaking on the sidewalk in front of set, then left.

The second shoot day we were at a college and one of the employees of the college came around and picked up all the refuse. He told the production manager that the college did not compost, but when he came by to pick it all up, he told me they did. So the college collected all the refuse of that day and there is no certainty as to what ultimately happened to the sorted bags.

Also on the second day my bins were put into a truck and moved to the next location while I went in a van during the company move. Trucks were parked at two different locations and everyone went to lunch as soon as they moved locations. I had no idea where my bins were, so I missed lunch and didn’t have time to set up before people threw all their trash into the same bin that was already available at the college.

On the third day I was sent to get ice with another PA right before lunch. We had a hard time finding a place and then the directions we were given by another store were wrong. When we finally did find a place, there was no ice. To make a long story short it took a lot longer to find ice than it should have. By the time I got back to set lunch had already been served and many people were finished eating and looking for the refuse station. I didn’t know where my bins were because there was a company move right before lunch and other PA’s moved my bins for me. I missed lunch the day before, so grabbed what I could for later and then began setting up bins, at which point people had thrown all their garbage into one big bin that didn’t even have a liner.

On the last shoot day the caterers set up for breakfast and put out their trash bin, but when I set up my trash bins they took theirs back. Because I was 2 bins short of having two complete sets for refuse centers I had been relying on caterers trash bins for landfill, so this made it difficult to have complete centers.

Although I had two stations set up, each truck had it’s own trash bag off the back that was put out by that department. There were times when I went from truck to truck going through the individual trash bags, but I often didn’t have time for this and at the end of the day it all went into landfill.

Once wrap was called trash appeared out of nowhere, from individual department trucks and from the cleanup of the set. Even if the sorting of trash was kept up with throughout the day (which was very difficult as one person) it would have been impossible to sort through the extra trash at the end of the day unless I stayed hours after wrap.

Because most of the waste accumulated came from food, it was really hard to keep up with craft services and the catering companies, neither of which were green while trying to stay on top of the refuse station on set. The production supplied the caterers with compostable utensils and cups, but not plates or bowls. This was extremely confusing to people, because the compostable utensils looked like plastic, but went in the compost, the cups looked like paper but went in compost, the bowls from craft service looked like plastics, but because they didn’t have a number on the bottom they went into landfill, the napkins looked like paper, but because they were bleached went into landfill and the paper plates provided by catering looked like paper, but because the top one or two (out of a stack of about 7 plates) were soiled the dirty ones had to be separated into landfill, while the clean ones could go in paper.

People didn’t write their names on the plastic water bottles and very few brought their own. So instead of using tons of plastic bottles, tons of paper cups were used. I asked people to put their names on their bottles and walked around with a sharpie offering to do it for them, but only two people agreed. One PA who was on the Target job thought that part of the problem was we weren’t providing reusable water bottles, like they did for Target. But like the production manager pointed out, “If we keep providing people with water bottles on each job they’re just going to keep getting new water bottle after new water bottle.” And people will probably still forget to bring them.


Other waste I observed:

On the first day of shooting we didn’t wrap until 8 or so. At the very end of the day the production ordered about a dozen pizzas as well as a huge salad and at least half a dozen sandwiches. Some of the food was eaten, but most people chose to go home rather than stay to eat. Even after offering the neighbors free, whole pizzas, we ended up trashing at least 8 whole or partially whole pizzas, most of the salad and many of the sandwiches.

In the effort to be green the production supplied water through 5 gallon water jugs. The empty jugs were kept and sent back to the company to be refilled, which is good. But once you open one there’s not way close it again or make it spill proof. So every time there was a company move we dumped out whatever water was left, sometimes full jugs at a time. All in all I dumped out about 20 gallons of fresh drinking water. Also, when the jugs got below a certain level, the pumps no longer could pump out the water, so that was wasted as well. This could have been remedied by having a large water cooler where the excess water could be emptied.

Shooting in the middle of August was very hot and muggy. Most teamsters/drivers kept their trucks idling throughout the day in order to have the AC on. Although the engines were running the AC wasn’t very cool while in park, so some drivers revved their engines in order to make the AC colder.

Also, I didn’t know any of the locations ahead of time. This was difficult because on some of the shoots there was room to set up a complete station on set and others there wasn’t.


Suggestions for the future:

-Green PA should be introduced at the beginning of the shoot, so that everyone knows it’s a green production and what the green PA is doing.
-Depending on the size of the production, there should be at least two green PA’s.
-Green caterers.
-ALL disposable eatery should be compostable including utensils, cups, plates, bowls and napkins.
-It would be a lot easier in terms of weight and space if the trash bins were half size and there were many, say 15 or 20 bins. This way more stations could be set up around the location, but would take less space because they’re smaller.
-The EPA should be in charge of the disposal of the refuse. This is one less thing the production manager would have to do and saves confusion on the part of the Green PA because they would know exactly what to do with the waste at the end of the day.
-Maybe the green PA position shouldn’t even be a PA, but rather a separate job title. Many people argued with me about what should go where even after I told them the correct bin and why. They didn’t know what they were talking about and ended up throwing their garbage wherever they deemed necessary and so I fished it out after they left. I wonder if it was hard for them to take direction from me because I was a PA.
-the Green PAs should be able to travel with their bins so they can access them quickly.
-some sort of tag teaming with catering/craft services would be ideal, since that’s where most of the trash comes from

Extreme Optimism:

For the greening of a set to work it must come from the top down. Each department head should be involved and get their workers to be actively involved as well. If the director or department heads don’t care about being ‘green’ it’s really hard to get the rest of the cast and crew to feel the same way.

Respect for the position of the Green PA. Garbage is dirty and no one wants anything to do with it. So naturally, the green PA position is not a highly desirable job. I actually had PA’s tell me that after seeing me work that they would turn down a green PA position if they were offered it in the future.


Incentives to be a green PA/EPA:

-MONEY! This is one PA position that doesn’t give opportunity to move up. PA’s put in their time as PA’s in hopes of moving up.
-ideal sense of values and a dedication to the environment




Ideally:

-have ALL own equipment as well as own truck
-two people MINIMUM
-someone in the green business be involved in the pre-planning, so that the green PA’s know what’s going on
-hire green caterers




Final Thoughts:

Because this is a brand new position and a brand new thing to the New York film industry I think it will take some time before people get used to the idea. In the beginning any change feels like a lot of work, but once it becomes familiar I think it could catch on. I see the ‘greening’ of the film industry going one of two ways: either the concept is taken seriously and people really try to make a real change or it becomes a fad in which people/companies only want to be associated with the term, but not the lifestyle. Some of the suggestions in this report are ambitious, but nothing will change unless people’s mindsets change.

Tuesday, August 18, 2009

The Practical Guide to a Greener Production. Yours. Free.


As many of you know the Workshops in July were to launch the recently published "The Practical Guide to a Greener Production" as well as introduce the industry to many of the players in the "green scene" that are working hard to make our industry (or just industry in general) have less of an environmental impact.

It was very successful, the speakers were amazing and inspiring and we intend to make this a yearly event.

If you were unable to make it, no worries! You can get you hands on a FREE copy just by asking for one, coming by or picking one up at the Mayor's Office of Film and Television.

Law and Order requested one for each department head as have other feature productions and many commercials. Each prop rental and purchase gets a few thrown in the order as well.

Only 500 were printed and about 100 are left here not doing anyone any good. So, call 718-392-3304 or come by the LIC location 43-26 12th street 2nd floor.

This is only the first and humble edition, destined to get better and better every year. Some sections better than others. As I recently read and firmly believe," ALL OF US ARE SMARTER THAN ONE OF US". So, please, send in your ideas, vendors and strategies to pggp@filmbizrecycling.org if you have something to add.

Below read some feedback from the workshops and be sure and attend next year!

Workshop Feedback

I wanted to thank you for hosting such a wonderful workshop with such an incredible panel. It was hugely educational and immensely inspiring.

Heidi
Producer

Hey Yall, I just went to the Film Biz Recycling Workshop on Greening Productions and I was very impressed with the panel of speakers (including our very own Eva Radke. Go Eva!). It was very informative and most of all it put a face to the hardworking, dedicated people striving to green the film industry. It is certainly not limited to artcubers. Tell all of your production friends from producers to grips to camera to caterers, there is something for everyone. I really can't recommend it enough. There is another workshop this Thursday so if your free it is worth going.

Anu
Production Designer

I was there and I can concur to the event. Very, very informative.
Please go if you have a chance and bring a film friend!!

Lou
Lead Man

I'd like to second that emotion. It was a great workshop - I think anyone could gain from it. I'm sure the little resource book will come in very handy. Who doesn't want more (and better) resources for the things they need all the time? Many will actually SAVE YOU MONEY. Go to Thursday's workshop!

Luisa
Art PA


I just wanted to send a note to say how great I thought the seminar was... I especially thought Lauren's work was really inspiring – she can't be more than a few years older than me, and has done so much. It really made me want to do more. I'm considering volunteering for Rock & Wrap It Up, it seems likely that they'd do stuff on weekends.

Anyway I just wanted to say thanks, and that the guide and the seminar wereboth wonderful, and we're all really proud that NYC has FBR!

Catherine
Prop House Staffer

Congrats on the workshop last Thursday! I thought it was really well done and enjoyed the panel. I grabbed a couple of extra guides and my boy, Paul, and I have been discussing who will make the best use of them, among our friends. I gave one to a freelance production mgmt team here at Original Media - an LP/PM/PC team I know pretty well. Also gave one to my roommate, who works in production at an ad agency, JWT. And Paul's gonna give the third to the guys over at TV Boy, a production company that is located in LIC, they are good guys and I want them to know about you and visa versa.

Alana
Art Department Assistant



… and didn't get to thank you for collecting a great panel of speakers for the Green Biz event! What a great, positive group of green leaders! I wish audience attendance had been better!

There are amazing things happening all over, and I'm seeing the rewards of green collaboration. Your message about being more aggressive about communication, connecting, and networking with other green types is so true...

Susan Benarcik
Artist