Showing posts with label props. Show all posts
Showing posts with label props. Show all posts

Saturday, July 9, 2011




After telling most people that Film Biz Recycling's mission of diverting media production waste from landfills, the most common reply is, "Wow, I never thought about all the stuff left over. " I say, "That's okay, most people that work on a film don't think about it either." But that is changing and we see it everyday.

You are not supposed to be aware of set decoration and design, good art direction is subtle, real and natural. The aesthetic design of the film is imperative to the subconscious belief that the milieu has always existed and this is really happening.

Well, that is accomplished every day, and in it's wake, tons of carpeting, decor, paint, furniture, live plants, plates, wall paper, curtain rods (sigh) the list is endless. Just look around you where ever you are sitting right now. Look at the floor, the walls ceiling, furniture, appliances...if you had to get rid of it in 10 hours and have it spic and span, what would you do? Call a dumpster to haul it away? Well, that has been the answer to many an art department. Some crew don't care, most go home shaking their heads thinking about the shame of it all.


Enter Film Biz Recycling - a not for profit dedicated helping an industry clean its own plate.

We're film-friendly, teamster savvy, PA-liking, ex-art department crusaders and we want you to drop off all your production's unwanted materials and we'll take of it. 60% goes to charity and the creme de la creme is rented and sold in our Prop Shop to fund the mission. Note that now nine people have jobs and health insurance because of creative reuse and the will of the industry's boots on the ground.


No one really knows how many tons and how much money - that said...

  • a TV show can budget $30,000 an episode x 13 episodes x 4 seasons is $1,560,000 dollars
  • NYC is host to about 15 shows - that's just over $23 million - just in TV show decor
  • NYC usually has about 300 films a year x $60,000 in set decorating budgets= $18 million
  • Approximately 4,000 commercials and videos are shot in NYC have been estimated with an average of $12,000 in set decoration budgets, that's $48 million dollars in purchases.
  • it's not unheard of for a film to spend a million dollars on lumber and trash it all. SALT and Meet Joe Black among them
  • one dumpster holds about 2.25 tons of lumber - a general amount of dumpsters needed after a movie is about 15-35 dumpsters
  • there is no standard for disposing props and set decoration from the top - it's usually decided upon by whatever crew member is in charge.
  • Film Biz Recycling, as a start-up not for profit has diverted 180 tons since 2oo8
  • productions might have had set sales and toss the rest in the "good ol' days".
  • no one is watching

Wednesday, April 21, 2010

Film Biz and Long Island City Biz.

“Treating sustainability as a goal today, early [adopters] will develop competencies that rivals will be hard pressed to match.” The Harvard Business Review (09/09)

Egregiously wasteful and occasionally toxic practices is the ugly underbelly to New York City’s economically imperative and exciting film industry. Filmmaking does not have to be an environmentally and socially irresponsible disaster and, like all industries (the film biz is hardly alone), a commitment has to be made to address climate change, seek alternatives, reward innovation and ultimately, save money by closing the industrial loop, creating green jobs, reducing waste and ultimately, achieving a carbon-neutral operation.

Founded in May 2008, Film Biz Recycling (FBR) is a niche-market hybrid not-for-profit organization dedicated to helping the entertainment industry address the triple bottom line: profit, people and planet. Its founder, Eva Radke, a 15-year veteran of TV commercials and film, spent countless hours looking for a safe home for items purchased and used for shoots. Items such as carpeting, lumber, paint, furniture, pillows, wardrobe, fabric, subflooring, lighting, partial rolls of tape, rugs, fake flowers, plexi-glass, set paper, vases, dishes, sporting equipment, cribs, etc. sometimes went into a dumpsters if Craig’s List did not pan out, the crew did not want it or the donation centers were closed or had certain hours and requisites. There had to be a better way, but there wasn’t. The film business needed an organization that understood the language, timing, and specialized knowledge that only a seasoned insider can provide. Film Biz Recycling was born and on a mission.

Two years after it’s inception, over 122 tons of materials from over 164 productions have been diverted from landfills. Most of these materials have been laterally diverted to it’s partners in the reuse sector, most of which are in Long Island City and Astoria. Build it Green! a huge building supply reuse center in Astoria sees a lot of raw materials and large items from the productions. Other Long Island City reuse facilities have received, literally, tons of materials via Film Biz Recycling. These include the esteemed Materials for the Arts, Hour Children, Housing Works, Blissful Bedrooms and of course, Goodwill Industries and Salvation Army. Giving away unwanted items saves the production companies disposal costs, keeps them out of landfills and has an immediate public good by creating green jobs in reuse centers who sells them at a lower cost – saving everyone money. This is the triple bottom line we speak of, profit, people and planet.

The crème de la crème of the donations stay in-house for sale and rent to fund operations. Film Biz Recycling Props, located on 43-26 12th street 4 blocks from Silver Cup Studios in Long Island City, is New York’s only not-for-profit prop house and boutique, open to the public and to the trade. It’s a museum-like wonderland of beautiful objects d’art, oddities, furniture, art and everything in between donated by projects such as Sex and the City 2, Doubt, America’s Next Top Model, Salt, 30 Rock and slews of TV commercials in exchange for a tax deduction. Locals, set decorators, eco-interior designers, supermodels, tourists and LIC business owners shop here for home and business and can not believe: that everything came from a production, nobody wanted it, how inexpensive everything is, how gorgeous the shop is and in the past it all ended up in a dumpster.

Long Island City business owners who have discovered this “best kept secret” store have saved time and money shopping here. Next time you are walking down Vernon Boulevard, check out Ethereal, a lovely clothing boutique. The throw rug came from a Dell commercial, the “grass” from MTV’s Making of the Band and they are renting velvet ropes for a special event in May . They paid under a hundred dollars for a Spring makeover and renting the velvet ropes for 90% less than what it would cost to buy and they do not have to store anything they needed for just one day. That’s smart business and green business.

Film Biz Props is an incredible resource for small business owners looking for high-impact beauty with a low carbon impact. Reuse means new materials were not mined, produced, packaged or shipped and it’s easy on the bottom line and the eye! New businesses, particularly restaurants and boutiques can scoop up armfuls of décor on a shoestring budget. For example, when Slice, an organic pizza bistro, opened a second location in the Village, they wanted to stay true to their good and good for you mission by decorating with high-quality, beautiful items with as little environmental impact as possible. Miki Agrawal, founder and owner, has bought 100% of the flower vases, wine carafes, salad plates, bread baskets, and other accoutrement for a fraction of what she would pay retail. “I love the mission, I love the prices and I love the stuff!” Miki exclaims. “It’s right in line with our mission of healthy food and earth-friendly ways…and it all came from films, so customers like to talk about it.”


Reuse centers almost always have a mission that purchases support. Build it Green helps fund Solar One, Materials for the Arts gives free items to schools, and not-for-profits, Hour Children supports children of incarcerated parents, Housing Works gives a second chance to homeless AIDS patients. Support of Film Biz Recycling allows us to support these great organizations with saleable items, be a leader and voice for this industry while informing the crew and production companies of sustainable methods, and disseminating that information to the community.

On a larger scale, Film Biz Recycling seeks to connect the industry with other industries, communities and future-friendly organizations via collaboration, lateral thinking and volunteerism. Our materials can change lives. Our unique skills can move mountains so let’s be a shining light to the rest of the world! Every industry can replicate the impact Film Biz Recycling has had on New York City’s film world in their own realm, it just takes a little ingenuity, persistence and elbow grease. Nothing Long Island City can’t handle.

----------------

Thursday, October 2, 2008

Focus Features

I was thrilled to get the call from the makers of "Burn After Reading". Like many films, they had a warehouse full of props and wardrobe too good to throw out, too expensive to keep and the film in the can. So, they called Film Biz Recycling. They hired a moving company and two 32 foot trucks arrived with a cornucopia of wardrobe, furniture and boxes of props from the movie "Fighting".

Here's an article from their website. I could not have said it better myself. Hats off, Focus. You are leading the way and it does not go unnoticed.

Click here for the link or read below...

++++++++++++++

Film shoots leave a lot in their wake. Feelings of accomplishment, relief, and nervousness about post-production are all common. But there’s something else that’s not remarked upon as much, and that’s a ravaged surrounding environment. Diesel generators powered all day to provide electricity, a veritable army of craftsmen and technicians guzzling from small, throwaway plastic water bottles, and huge amounts of leftover waste in everything from paper and construction materials to chemically-produced film stock – these are just a few of the things that make feature filmmaking a particularly egregious environmental offender. Comments executive producer Mari-Jo Winkler, “We are probably one of the most wasteful businesses – we set things up and then break them down and throw them away. But due to our current climate crisis, it is a necessity now more than ever for the film industry to change the way we work by keeping the environment in mind.”

If Winkler’s wishes are realized, the film industry will soon shift to a more environmentally aware, less wasteful production model. She has just finished production on Sam Mendes's latest (currently untitled) feature, a comedy about a couple traveling the country to find the best place to raise the baby they are expecting, and due to her efforts the Focus Features film is the first studio production to adopt green filmmaking initiatives that, she hopes, will form the basis for a set of best practices adopted by the rest of the industry. Winkler, whose credits include Dan in Real Life, Shall We Dance, and In Her Shoes, says she was inspired to turn movie sets green when she attended a lecture by Dick Roy, founder of the Northwest Earth Institute. “He talked about voluntary simplicity and how to create a sustainable lifestyle,” she recalls. “I was doing a lot of [environmentally-conscious] things in my own life, and I thought, I need to bring this to my work. So, I started going through every line of the budget of the film I was working while saying to myself, how can I bring some of these ideas to a film set?”

To begin her efforts, Winkler said, “I started with garbage. I began an aggressive recycling program and took it from the production office to the construction department to the set. This was before An Inconvenient Truth had come out, and I was getting good responses from crews. People started coming up with their own ideas of how [to conserve and recycle], and with each movie I would bring a little bit more to the table.”

Then Winkler was invited by producer Lydia Dean Pilcher to attend a dinner with Al Gore hosted by Earthmark, a non-profit organization that sets industry standards for carbon neutrality in the film business. “I had been in conversations with the Environmental Media Association in Los Angeles,” Winkler explains, “and they had already put on their website the list of things I had been doing -- everything from re-use to recycling to incorporating bio-fuels. But Lydia and Earthmark asked if I would use my next film as a pilot program for the industry. They wanted to collect data and try to figure out what the carbon footprint for a film, from the time you open an office to the time you release the movie, actually is. Earthmark thinks the film industry is a sexy business, and that if it leads the charge other industries will follow suit.”

Although the popular image of the film industry is of politically concerned, Prius-driving types, turning a film set green wasn’t necessarily the easiest task to envision. Crews are used to working in traditional ways that are the result of practices handed down from one generation to another. And executives are often concerned with bottom-line costs before environmental impact. Fortunately, says Winkler, “I had willing partners in [director] Sam Mendes and [producer] Ed Saxon.” So, when Mendes’ movie was greenlit by Focus, Winkler approached executive vice president of physical production Jane Evans with the Earthmark proposal. Recalls Evans, “I was thrilled to have the opportunity to participate in the Earthmark pilot program. I was only concerned about whether the crew would cooperate or not. Old habits die hard.”

As the first step in building a green set involved consciousness raising, Earthmark presented what Winkler calls a “mini-An Inconvenient Truth-style talk to the production’s department heads, explaining why it’s important to bring environmental practices to what we do.” With the support of Earthmark and Focus and the backing of her engaged crew, Winkler was then able to expand upon her past work by extending environmentally friendly practices to almost every aspect of the filmmaking. The construction department was encouraged to purchase low-toxicity paints. Individually marked recycling receptacles were placed throughout the set each day so crew could recycle paper, bottles and cans. Garbage was reduced by half. The caterers used ceramic and washed dishes as opposed to throwaway products. Winkler proudly boasts, “we had little or no plastic water bottles on set,” and, instead, crew drank from reusable Sigg containers donated by Earthmark. Locally grown and organic foods were incorporated into much of the catering, and craft services steered away from packaged processed food in favor of fruits, nuts, sandwiches and juices. Seventh Generation, a leading brand of green cleaners and recycled paper products, donated their goods in exchange for promotional product placement. A company was contracted to recycle sorted materials and to transport the production’s compostable waste to community gardens and other recipients. And when it came to pest control in the hot summer months of Connecticut, the production considered the environmental effects of commonly used pesticides. Comments location manager Tyson Bidner about the bug issue, “You have to think to yourself, how do we approach this in a green way? So, you talk to the locals and sort of go outside the box. Instead of hiring a company that’s just going to zap them, someone mentions using garlic, so you try it and it works.”

The movie’s green agenda included larger initiatives as well. “One of the biggest challenges was getting David Haddad [one of the Northeast’s largest renters of motion picture trucks, star trailers and honeywagons] to consider letting us put biodiesel fuel into his vehicles,” says Winkler. “He had concerns about putting it in some of his engines due to their age.” With Earthmark’s help, Winkler was able to contact the engine manufacturers to get a sign-off on the safety of using B5 biodiesel in Haddad’s trucks. Tri-State Biodiesel, which reclaims used cooking oil daily from over 2,000 different New York City restaurants and then blends it with diesel, provided the production’s biodiesel. Finally, the production shot three-perf film stock, “which uses 25% less waste and chemicals,” according to Winkler.

Earthmark helped in two other very significant ways, noted Winkler. First, the organization was a constant resource for a film production company trying to adopt practices that were both environmentally as well as politically aware. During the pre-production, for example, there began the debate over whether biofuels are impacting commodity prices and leading to hunger and starvation in developing countries. “I picked up the phone and called Earthmark,” says Winkler, “and said, ‘Please tell me reclaimed biodiesel is okay.’ And they immediately said that as long as it was reclaimed, it was.” And second, in exchange for all of the data offered up by the production, Earthmark will purchase a carbon credit to offset the film’s energy use.

Ultimately, Winkler says, the work done by her and her colleagues at Focus and on Mendes’ film will create the knowledge base necessary to create a “green seal” – a stamp of approval issued to a film production that’s complied with green practices. For now, though, the positive vibes created by this green experiment have provided their own reward. “It’s been fun to have been part of this,” says Winkler. “Just getting into the consciousness of the crew is exciting. They see what’s going on on the set, and they bring it home to their own lives. I also hope people will take it with them to their next jobs and talk to management [about instituting similar practices].”

Says Evans, “I’m grateful to Mari-Jo for being such a wonderful role model. She inspired everyone to do the right thing.” And will Focus follow Winkler’s lead by initiating other green sets in the future? “Yes,” says Evans. “There’s no turning back. Don’t look for a plastic water bottle on any of our sets!”